Seeking to expand their early 1977 fishing roots, Phenix began a journey to build the brand that their devoted following had grown to love, and take their custom rod blanks to the next level. In 2006 Phenix expanded current product lines with a much wider range of rod blank offerings that make use of premium design while still preserving their brand’s existing custom quality and feel. Since then, they have added an increase in application-specific models as well as a boost in sensitivity and a decrease in overall rod weight.