Seeking to expand our early 1977 fishing roots, Phenix began a journey to build the brand that our devoted following had grown to love, and take our custom rod blanks to the next level. In 2006 Phenix expanded current product lines with a much wider range of rod blank offerings that make use of premium design while still preserving our brand’s existing custom quality and feel. Since then, we have added an increase in application specific models as well as a boost in sensitivity and a decrease in overall rod weight.